Welcome to ElenaOverfield.com

If you’ve been here for a while, you’ll know this space used to be called Pepetoe. And honestly, Pepetoe will always mean a lot to me. It was the beginning of everything. The place where I shared thoughts I didn’t always say out loud, where I grew, struggled, healed (and am still healing), and slowly found my voice online.

But recently, something hasn’t felt quite right. Not in a bad way. Just in that quiet, hard-to-explain kind of way. Like a subtle shift. Like I’ve outgrown something I still really love.

So… I rebranded.

Pepetoe is now www.elenaoverfield.com. And even typing that feels a little surreal.

I think at some point, I realised I wasn’t just building a blog anymore. I was building something that felt a lot more me. Not a brand name or a concept, but a space that reflects my thoughts, my experiences, and how I see the world. There’s something quite grounding about putting your own name on something. It feels more honest. More personal. A little more vulnerable, if I’m being completely real. There’s no hiding behind anything anymore. It’s just me showing up as I am. The raw, the vulnerable, the difficult parts of life. That’s the new concept.

And the thing is, not that much is actually changing. You’ll still find the same kind of content here: honest conversations around mental health, navigating relationships and identity, body image and recovery, and all the in-between moments that don’t always get spoken about enough. It’s still soft, reflective, sometimes a bit messy, but always real.

The biggest shift isn’t what I’m sharing; it’s how connected I feel to it. This feels like a step into something more aligned. Less about trying to fit into a “brand,” and more about building something that genuinely reflects where I’m at in life right now. Growing up a little. Being a bit braver. Letting things be seen instead of perfectly packaged.

If you’ve been here since Pepetoe, thank you for growing with me. And if you’ve only just found this space, I’m really glad you’re here. It genuinely means more than you probably realise.

So this is your little re-introduction, I guess. Same thoughts, same energy, just under a name that finally feels like home!

— Elena 🤍