Her body, her choice… but does that mean we can't criticise the choice?This week, I'm talking about the Sydney Sweeney x Novig campaign — an advert that uses Sweeney's nearly naked body alongside sporting equipment to promote a sports prediction platform, and one that has sparked a huge backlash from women in sport.But this episode isn't really about Sydney Sweeney.It's about something much bigger.We're talking about the sexualisation of women's bodies, the resurgence of thinness culture and SkinnyTok, girls dropping out of sport, the male gaze, gambling advertising, female empowerment and an uncomfortable question I've been thinking about for a while: are beauty standards still being imposed on women primarily by men, or are women increasingly creating and reinforcing them ourselves?I also wrestle with the contradiction at the heart of my reaction to this campaign. I believe wholeheartedly in "her body, her choice." I believe women should be able to feel sexy, show their bodies and profit from them if they choose. So why does this particular advert make me so angry?Because perhaps the problem isn't that Sydney Sweeney took her clothes off. Perhaps it's that, yet again, when a woman's body entered the world of sport, we were encouraged to look at what it looks like rather than what it can do.And when teenage girls are already leaving sport because they feel watched, judged and uncomfortable in their bodies, I think that's a conversation worth having.🎧 Listen to the full episode and join the conversation.Read more from me: http://www.elenaoverfield.comTikTok: http://www.tiktok.com/@elenaoverfield